Odour the other dimension for carpet cleaning
August 1st 2004

Carpet cleaning today can be a very sophisticated operation, with an assortment of hi-tech machines and heaven knows how many different shampoos, cleaners and the like on offer. There is no doubt that, one way or another, you can get that carpet really clean these days. Clean yes, but how about sweet-smelling? With some smells and in certain circumstances, that can be quite a different matter. The problem particularly arises when you get spills of organic matter: urine and faeces (human or animal), blood and other bodily fluids, milk, fruit-juices and much more besides. You can probably clean up fresh (if thats the right word!) spillages particularly anything on the surface reasonably satisfactorily. But typically these substances quickly soak through to any underlay and on down into the flooring beneath. There they lie, beyond the reach of machine or cleaning-fluid, a tempting food-source for the millions of naturally-occurring bacteria which inhabit every environment on Earth. This gives rise to a perfectly natural and, in many ways, desirable process: the decomposition which is natures clever way of helping us dispose of our unwanted items, our leftovers, our waste. The trouble is, when bacteria get to work, theyre not too fussed what by-products are created. As they break down urine, for example, ammonia gas is given off, giving rise to that terrible acrid smell we all know so well. This can be a real problem, above all in such places as care homes, where urine accidents are commonplace, particularly in dementia units. You can visit a really well-run, clean home and still be greeted by the smell of urine as you walk through the door. The regular staff probably dont notice it much theyre too used to it but family and friends visiting their old folks certainly do. So what can be done? Theres nothing much you can do, is there? Youve got a state-of-the-art machine, youve applied all those wonderful potions recommended by that nice rep who comes round, but to put it crudely it still stinks. Until quite recently, that certainly was the position. However, the Zybax OdourMaster from Branova, an environment-friendly microbiological cleaning-fluid harnesses natures own resources to beat those pesky bad bacteria at their own game. You see, in addition to an effective detergent and a pleasant fragrance, OdourMaster actually contains bacteria only these are the good guys. These are carefully-selected, non-toxic and non-pathogenic bacteria in their stable sleeping endospore form. Dilute the liquid and provide a food-source, though, and our bugs wake up and spring into action, feeding on the urine or other organic matter. They quickly start to dominate their environment, ousting the bad bacteria. Now, heres the good bit: because OdourMasters friendly bacteria have been selectively-bred they ensure a controlled and stable breakdown of the urine or whatever, resulting in no ammonia gas, ergo no pong.

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