Interclean: the big one
February 1st 2008

This year's ISSA/INTERCLEAN is bigger than ever.Over 600 exhibitors, 25,000 visitors, thousands of cleaning products. If you haven't booked your hotel yet, it's time to pull your finger out: from 6-9th of May Amsterdam is Europe's cleaning capital

The 22nd edition of ISSA/INTERCLEAN Amsterdam 2008 has 4,000 square meters more floor space than the last one adding up to almost 30,000 sqm.

The truly international character is reflected in the over 600 exhibitors originating from 40 countries.

Since 1967 when the first Interclean was being held, the show has developed into a landmark trade show. ISSA/INTERCLEAN Amsterdam 2008 will be an unforgettable gathering of trade professionals featuring various special events.

Almost sold-out With three months to go and much more space than last time, the show is almost completely sold out.As the leading showcase in the cleaning industry, ISSA/INTERCLEAN is the launch pad for many,many innovations, a place to spot emerging trends and – above all – see the world's leading products and services. It is also renowned for networking opportunities.

Different Lay-out For those familiar with the set up at ISSA/INTERCLEAN Amsterdam, the extra 4,000 sqm. has meant some changes to the lay-out of the exhibition. Hall 7 will no longer be used as the show occupies three new halls at the front of the RAI complex,directly adjoining the main square.

The whole event now spans across halls 1-6, 9, 10 and 11.The expansion has also led to an additional restaurant overlooking the exhibition floor which will give extra facilities to cater for the growing visitor traffic.

The only truly global show in the industry In 2006 a total of 25,294 cleaning industry professionals attended the exhibition from 121 countries worldwide.Of that figure, 60% came from abroad and 535 exhibitors were attending from 35 countries. Put simply, ISSA/INTERCLEAN Amsterdam is the biggest and only truly global trade fair in the industry and the most international trade show for the cleaning industry anywhere in the world.

Seminars ISSA will be running a series of educational seminars tackling the major issues affecting the cleaning industry today.The topics include the science of cleaning with particular attention paid to the development and deployment of nanotechnology; sustainability and the REACH legislation; green cleaning and analysis of what are the respective green imperatives for manufacturers, distributors and end users respectively; plus a seminar on doing business in the developing markets of Eastern Europe and China.Attendance fee is €50.

Indoor demonstration area Floor cleaning machines cannot only be tested on the stand, but really come to life on the indoor demonstration area, furnished with different types of floorcovering truly testing the cleaning effectiveness.Different machines from different manufacturers can be put to the test here.

ISSA/INTERCLEAN Theatre In a theatre on the show floor exhibitors will present the latest innovations, products or services, using the latest audio and visual equipment. Entrance is free of charge.

Outside Exhibition Area: Street Sweeper Square and Platform Plaza For certain companies the exhibition of their products requires extra space.Therefore, after the successful premier last edition, in 2008 there will be a demonstration area outside the exhibition entrance.

This will allow visitors to view the very latest in specialist window cleaning equipment including platforms and extending poles. It will also be a great opportunity to see demonstrations of one of the show's new features – street sweeping and outdoor cleaning machines.

Innovation Awards 2008 ISSA/INTERCLEAN has become the global industry's showcase for the development of new cleaning technologies, systems and solutions so the show's prestigious innovation awards are always hotly contested.

These products will be judged by an international jury of experts. All the nominated innovations will be displayed in a special pavilion dedicated to innovation throughout the show.On May 6, the first day of the show the winner will be announced.The nominees will be announced in the beginning of March.

Presentation of long-service awards OSB (the trade association for the cleaning industry), will once again present long-service awards to persons in the industry on Friday 9 May at ISSA/INTERCLEAN. And cleaning professionals who have completed the course run by the SVS (the Cleaning Industry Training Foundation) will receive their diploma during ISSA/INTERCLEAN at Amsterdam RAI Friday 9 May.

Register in advance for free visitor badge ISSA/INTERCLEAN Amsterdam is accessible free of charge for trade visitors. Everyone who has received an invitation card can enter his or her personal code at www.issainterclean.com in order to obtain the admission badge. Professionals from the cleaning industry who have not received an invitation card can also register in advance on the website. Everyone who applies before 1 April 2008 will be sent the admission badge prior to the exhibition.Those who register after this date should collect their admission badge from the registration desks during the exhibition.Visitors may also register during the exhibition, but it may be necessary to queue.

A winning partnership 2008 marks the tenth anniversary of the ISSA and Interclean (or if you like Amsterdam RAI) partnership.This fruitful combination between the biggest cleaning association in the world and a highly experienced trade show organiser gave the ISSA/INTERCLEAN shows the boost to become the No. 1 events al around the globe.

About Amsterdam RAI Amsterdam RAI is the largest exhibition and congress centre in the Netherlands with excellent transport links to and from Amsterdam Schiphol Airport. On top of that the city of Amsterdam provides an amazingly vibrant and unforgettable place for exhibitors and visitors alike to explore and socialize in the evening after a busy day at the show.

Facts & Figures When: 6-7-8-9 May 2008 Where: Amsterdam RAI Convention Centre,The Netherlands 5 pavilions: Italy, Spain, the UK, France and The Americas 2006 results: 25,294 visitors from 121 countries, 535 exhibitors from 35 countries

www.issainterclean.com ISSA/INTERCLEAN will be held in Amsterdam RAI from Tuesday 6 May to Friday 9 May.The exhibition will be open daily from 10 a.m. to 5 p.m.The admission charge is €100 per person, but admission is free for those with an invitation. More information, including a complete list of exhibitors, floor plan, programme of seminars and list of new products to be launched at the exhibition, can be found at www.issainterclean.com

Facts and figures

FACTS & FIGURES ISSA/INTERCLEAN Amsterdam 2006* 25,294 professionals from 121 different countries worldwide.

Line of business Cleaning company 28% Distributor/ Wholesaler 27% Other manufacturing industry 18% Other service companies 11% Institutional care 5% Education 2% Other 9%

Position Owner/ Director/ General Manager 37% Manager (general) 13% Manager commercial department 9% Manager technical/ production department 8% Commercial/administrative staff member 7% Purchase manager 4% Facility/ Buildings Manager 5% Other 23%

Decision making capacity Final decision maker 31% Co-decision maker 29% Advisor 15% Repeat visitors 87% of visitors intend to visit again in 2008.

Visitor mark 7.5 (on a scale from 1-10) * Source TNS-NIPO and RAI Registration Services

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