Sticky situation
April 1st 2010 Gillbrook School is aiming to
reduce chewing gum litter, and in
March 2010 Carillion installed the
Meteora GumTarget Chewing
Gum Initiative on the site.
The GumTarget Initiative
reduces chewing gum litter by
encouraging chewers to dispose
of their gum responsibly.
The specialist disposal device
fixes to posts,walls and railings.
The front is covered with a
printed, removable GumSheet on
which the chewer deposits used
gum.The sheets carry a
campaign of messages that
change regularly to maintain
interest,
providing
topical, fun
and
involving
ways to
dispose of
used gum.
"Schools
often have
a big
chewing gum problem, with
'gum-drop hotspots' – outside a
cafeteria for instance, where the
children will get rid of their gum
before going for lunch," says Ian
Kenyon,Meteora."The GumTarget
is ideal in this situation because
they are visually appealing, and
this reminds the students to
dispose of their gum in the
proper place." More articles from Meteora Limited: | 
