 At-a-glance info makes life easy for Briggs users
April 1st 2008
Chemical and aerosol
specialist, James Briggs, has
completely redesigned the
presentation of its 29-strong
product range to make life
easier for professional cleaners.
The pack designs now use
icons instead of words to
indicate prime areas of use and
the range is colour coordinated
to make it easy for users to
identify the products which
best suit their needs: blue for
washrooms; green for
housekeeping; and yellow for
catering products.
Nilglass, the glass and mirror
cleaning product, remains in its
established dark blue pack.
Bold branding and clarity
has been a major consideration
to meet demands for clear
presentation from the Health &
Safety Executive.
"We've made it easier for
both customers and users,"
says Mark Lyth, James Brigg's
general manager."While
customers recognise the brand,
they were often confused by its
positioning and the tasks for
which individual products were
created."
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