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ICE Group integrates acquisitions

21 December 2017

The full integration of Reintec, TecServ and CES into the ICE Group is well underway, with a separate and dedicated team leading this transition.

As part of the integration, ICE Group is launching four brands, which will replace the Reintec, TecServ, CES, and Simplify Rental brands. These are:

ICE Solutions – Equipment & Technology: This division encompasses ICE's core machine range (including robotic cleaning equipment), and technology products - ICE Locator, ICEtrak and Smartcall.

ICE Rental – Flexible Equipment Rental: This covers both long term equipment rental and short term hire, and replaces the Reintec and Simplify Rental brands.

ICE Managed Services – Equipment Fleet Management: ICE's nationwide equipment servicing and asset management division combines the ICE and TecServ service teams. According to the company, this means it has the largest engineering fleet in the UK.

ICE Direct – Quality Refurbished & Used Equipment: This division specialises in the refurbishment of all types of cleaning machines, all refurbished to a high standard, each supplied with a 12-month warranty. ICE Direct also sells second hand machinery through its trade counter.

ICE's nationwide infrastructure, will have seven operational zones across the UK. Each zone will consist of a dedicated facility that will include field and in-house engineering, and scheduling and logistics support.

In a statement, ICE said: "It’s fair to say that this is an exciting time for us, and we will continue to support our customers and strive to lead the way with innovative solutions – starting with a number of brand new, market leading machines being added to our range in early 2018."