New recruitment and training services

23 October 2017

CERATA (The Cleaning Executive Recruitment and Training Agency), a new business offering recruitment, talent retention and training services for the professional cleaning sector, has been launched in the UK.

The company has been founded by Keith Baker, formerly director of EMEA services for trade association ISSA and owner of the distribution company Baker Hygiene & Healthcare Supplies.

Baker says CERATA will fulfil an unanswered but pressing need in the professional cleaning and facilities management sector. Its mission is to recruit the best possible candidates, train them to develop and increase their skills and value, leading to higher staff retention levels.

In this new venture Baker is joined by other industry names including Lynn Webster of LWC and Chris Klopper of Mulberry Marketing Communications.

"Our pre-launch research has established that manufacturers, distributors and building service contractors in the cleaning and associated industries all face the same challenge in correctly recruiting and then retaining sales, marketing, customer service and executive level colleagues," explained Keith Baker.

"By identifying better candidates from the outset, linked to providing training once they are in position, we are revolutionising the traditional recruitment agency model. We are turning what is an unnecessary and painful short-term cost for our clients when it comes to recruitment into long-term profit."

In addition to the recruitment of executives CERATA offers a programme of sales and executive training workshops.